Positive economic news from Latin America (LATAM) about its Q2 gross domestic product growth increasing 1.1% annually – its best results in over three years – confirms the region’s economic recovery is gaining traction.

This could be one of many reasons that the Global Interconnection Index, a recent market study published by Equinix, predicts LATAM could be the fastest-growing region worldwide in terms of Interconnection, potentially increasing 62% annually between 2016 – 2020.

Today, LATAM is the smallest geographic region in terms of estimated Interconnection Bandwidth capacity, with 154 Terabits per second (Tbps) installed in 2017.

By 2020, the study projects that LATAM could reach 626 Tbps, representing 13% of the global installed interconnection bandwidth capacity.

Interconnection bandwidth is defined as the total capacity provisioned to privately and directly exchange traffic with a diverse set of counterparties and providers at distributed IT exchange points.

As more IT infrastructure gets built (data centres, submarine cables) and in-region policies become more business-friendly, interconnection growth is expected to accelerate in the region.

Take, for example, the following trends driving this increase in LATAM Interconnection growth:

By 2020, it is expected that mobile shopping will represent 34% of the e-commerce in Brazil.

Investments in submarine cables are huge in South America, with those announced in 2016 totalling the same amount as all those announced in the last five years combined.

This is a result of the exponential growth of internet traffic, especially from content and cloud providers, which represents a shift in this technology’s business model. In the past, submarine cable construction was primarily led by telecom companies.

Today, big content and data hyperscaler’s, such as Google, Netflix and Facebook, are investing in their own subsea cable system infrastructures.

The industries, use cases and metros driving LATAM Interconnection growth

The Global Interconnection Index predicts that Interconnection Bandwidth capacity growth is expected to exceed 50% CAGR between 2016-2020 in all LATAM industry verticals, except in Telecommunications, which already had a high base.

Banking and insurance are expected to overtake the cloud and IT services industry as the largest sector, accounting for 27% of all LATAM Interconnection Bandwidth capacity in 2020.

This is due to personal banking now being available in both mobile and digital formats, leading the retail banking industry to anticipate innovations that will customise and enhance the customer experience, obsolete legacy business models and control costs.

Businesses in this industry must adopt new strategies that enable the fast development and production of innovative, customer-driven financial services offerings that meet growing consumer expectations.

The content and digital media industry accounts for the third largest sector in terms of an estimated annual Interconnection Bandwidth capacity growth of 65% by 2020.

In general, Brazil is one of the most engaged countries on Facebook and digital media.