Amazon to Start selling in Brazil

Amazon.com Inc. and after 5 years of entering Brazilian market (was limited to sell of Books and Kindle related) Amazon is signaling it will expand in Latam Largest Market, recruiting for 80+ positions for Sao Paulo - Brazil

Newspaper Valor said Amazon will begin selling electronics as soon as this Wednesday, October 18th, Amazon has prepared an aggressive plan of expansion of sales and it should extend the list of categories offered until Christmas. The e-commerce company operates in twelve countries, but Brazil is the only one where only books are sold and where a wider retail operation is not yet available.

Major eCommerce companies stock price dropped significantly after the news, Major competators is 

• MercadoLibre: Mercadolivre.com.br
• B2W Digital: which operate Submarino.com, Americanas.com, Shoptime, Soubarato and Ingresso.com
• Cnova: which operate  Extra.com.br, Casasbahia.com.br and Pontofrio.com
• Netshoes Group: Netshoes.com.br
• Buscape Company: Buscape.com.br
• MagazineLuiza: MagazineLuiza.com.br
• Wal-Mart, Centauro, LivrariaSaraiva, Dafiti ..