How can a Cease & Desist Letter help me protect my trademark?

A Cease and Desist letter is known as a cost-effective way to protect your mark against unauthorized use, as taking legal action against infringers can be costly. Therefore, your attorney may mail a formal Cease & Desist letter to the infringing party in order to inform them of the trademark infringement and request that the offending party stops using the mark for business purposes.